Ana Rivera Identity Media CEO + Founder

Ana Rivera, a young professional and business owner, has acquired an esteemed reputation in the PR industry over the past decade. She founded Identity Media in 2008 and over the years it has flourished into a well-established firm driving its success from an unparalleled knowledge of the media. With one step into Ana Rivera’s headquarters, you immediately feel the fast-paced and highly-functioning creative type of workplace.

Ana Rivera has taken her start-up venture from an ambitious PR firm with two loyal and committed clients to a full-service powerhouse, offering not only public relations expertise but also event production, social media, brand management, and more. Today, she carefully and personally oversees employees, and together they service more than 30 clients in an array of industries such as spirits, hospitality, culinary, lifestyle, real estate, healthcare, fashion, beauty, and more.

“My passion for this industry was ignited at the young age of 18, as an intern at a local fashion magazine,” said Rivera. “What drew me in was the relationship-building aspect of media. As I moved from intern to co-owner to CEO, the personal connection to each one of our clients is what still drives me to this day. I know their stories, their passion, and I take pride that our services allow them to reach new levels of success, repetitively .”

Rivera’s commitment to growing the South Florida lifestyle industry has made her stand out exponentially as a young leader and named as Brickell Magazine’s prestigious “20 under 40” list. This list encompasses the next generation of movers and shakers in an iconic American city. Being named to the list is no small feat, given their drive, ambition, and opportunity to have a long-lasting impact unlike any other business leaders in the thriving city of Miami. The Coral Gables Newspaper also took notice in Ms.Rivera, featuring her as a “Gables Great” the feature shine light on her service in the community and entrepreneurship success.

As for Rivera, a young leader she is only as good as the talent she can develop. At Identity, when she isn’t focused on business or client work, Ana fully devotes herself to her team. She is always looking for ways to help them grow infinitely, to share their success, and create a group of passionate professionals who come to work every day with a purpose. “I am in the business of building relationships and helping others, whether it is clients or colleagues, achieve their goals,” said Rivera. “There is nothing more inspiring than that.”