Founder & CEO

Ana Rivera, a young professional and business owner, has acquired the esteemed reputation as a PR expert over the past decade. She founded Identity Media in 2008 and over the years it has flourished into a well-established firm driving its success from an unparalleled knowledge of the media. In the last decade, she has taken her start-up venture from an ambitious PR firm with two loyal and committed clients to a full-service powerhouse, offering not only public relations expertise but also event pre- and post-planning, social media marketing and management, brand management, market research for commercials, case studies for brands, and more. Working with clients that range from mom-and-pop businesses to well established brands like Apple, Dominos, Ford, Deep Eddy Vodka, and Redbull, Identity Media has established quite a name for itself.

Rivera’s commitment to growing the South Florida lifestyle industry has made her stand out exponentially as a young leader and named as Brickell Magazine’s prestigious “20 under 40” list, this list encompasses the next generation of movers and shakers. She was also awarded “Jack Daniels Turn07” in 2018, an award given to a select few nationwide by Brown Foreman. Giving back to the community is dear to her heart and she was recognized by The Coral Gables Newspaper as a “Gables Great” for her philanthropic work with the Jr. Orange Bowl.

Identity Media Orlando

Ana Rivera brings Identity to Orlando, FL, a booming city with many stories to share. Rivera passionate to shine light on The City of Beautiful’s culture launched Identity PR Orlando Fall of 2018.

The PR agency is set to incorporate new-age media strategies with traditional campaign creativity to entice various demographics, giving business owners all the benefits of corporate PR with a boutique agency feel. Identity Media Orlando takes pride in tailoring campaigns to fit their clients’ budget and goals.